Hot on the heels of the previous year’s successful campaign wherein people went bonkers for a two-second riff from Lil Jon’s “Turn Down For What,” we were given the thoroughly exciting assignment to GO BIGGER.

When you ask two dorks to lock themselves in an office and GO BIGGER, they write their own hip hop song, biting on the brilliant beats of the Bay Area’s own E-40.

And when they said still — GO BIGGER — we brought in stunt men and a damn crane. And, perhaps, the world’s tiniest stunt bike.