That’s What 3 Said

Duncan Channon has been longtime a supporter of The 3% Conference, an organization that shines a light on the low number of female Creative Directors in Advertising and seeks to change it. They are pretty badass.

DC had sponsored some events for them over the years, but our ECD, Anne Elisco-Lemme, wanted to do something more. She wanted to create a community where female-identified, non-binary and gender non-conforming creatives could directly submit stories, advice or inspiration for those of us just starting out.

I was thrilled to be part of the team that concepted this project. My contribution I’m most proud of: the name, That’s What 3 Said, which is actually the result of mishearing someone interject that tired old joke we all love and hate.